New store opening – White Label

The Potteries Centre in Stoke-on-Trent is excited to welcome White Label, a new womenswear store opening on Saturday 13th September. The store will be located on Level 5, between Clintons and Jack & Jones.

White Label offers a wide range of stylish, affordable fashion for women of all ages, from everyday essentials and outerwear to partywear and accessories. The store blends its own-label pieces with carefully curated collections, creating a varied and fashion-forward shopping experience.

Founder and store owner Amandip Sandhu brings extensive experience in fashion retail and merchandising. She sees White Label as a chance to make high-quality, on-trend fashion accessible to shoppers in Stoke-on-Trent. White Label has 15 stores across the UK, but this is the first in Stoke.

“We’re thrilled to bring White Label to The Potteries Centre,” said Ricky Dale, Store Manager. “Excited to offer the latest trends at the lowest prices to Stoke-on-Trent in their new store in The Potteries Centre.”

Amy Whittaker, Centre Director at The Potteries Centre, added:

“White Label’s focus on stylish, affordable womenswear makes it a perfect fit for our shoppers. We’re confident it will quickly become a favourite destination for fashion-conscious customers.”

White Label opened Saturday 13th September – come and discover what’s in store today!