Beaverbrooks store refresh!

Our Beaverbrooks store at The Potteries Centre will temporarily close from the end of trading on Sunday 31st August as it prepares for an exciting store transformation!

The jeweller, renowned for its quality diamonds, watches and jewellery, is investing in a full refurbishment designed to elevate the in-store experience. The project will see a redesigned layout, updated décor and stylish new finishes, creating a modern and welcoming environment for customers.

The team is currently planning to reopen on Tuesday 16th September 2025, come and see the new look then!