Charity wishing well launches

The Potteries Centre has announced the installation of a donation wishing well to support registered charities working within Stoke-on-Trent and the surrounding areas.

Local community groups and charitable organisations were encouraged to apply for the donation wishing well project, which will see funds collected for a different good cause every month.

Stoke-on-Trent based charity, dDeaflinks, is the second beneficiary of the centre’s new fundraising enterprise, with donations helping to support its work within the county’s voluntary, community and social enterprise sectors.

Visitors to Stoke’s most popular shopping and leisure destination will be able to donate money to the new wishing well through contactless card payments or traditional penny wishes. Each chosen charity will receive one hundred percent of funds collected throughout the month.

In addition to receiving donations, each nominated charity will also benefit from increased public exposure through inclusion on The Potteries Centre’s website and social media platforms. Each group will also be able to utilise promotional space within the centre to engage with the thousands of visitors who shop and dine there every day.

Commenting on the centre’s latest charity initiative, Amy Whittaker, General Manager at The Potteries Centre, said:

“The Potteries Centre has always played a vital role in supporting the local community, and we are always looking for new ways in which we can shine a light on the amazing work of Staffordshire’s charities. In 2021, we were able to support 15 not-for-profit organisations, through fundraisers, events and partnerships, but we wanted to go one step further this year.

“We are so thrilled to introduce our new wishing well project that not only allows us to lend a helping hand in terms of collecting donations, it also gives the chosen charities a platform within the centre and an opportunity to engage with our visitors.”