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Deichmann steps into The Potteries Centre

Europe’s biggest shoe retailer, Deichmann, has opened its doors to its latest store in Stoke-on-Trent’s most popular shopping and leisure destination, The Potteries Centre, marking the first in a series of new openings at the centre this year.

Taking over the former Topman unit on the middle mall, Deichmann will bolster the centre’s already strong line-up of high-street footwear brands, including JD Sports, Clarks, Schuh and Footasylum, as well as household clothing brands, H&M, River Island, Primark and New Look.

Shoes lovers of all ages will find a range of premium brand footwear on offer, including styles from Hush Puppies, Skechers, Adidas, Nike and more, all at affordable prices.

Commenting on the new arrival, Amy Whittaker, general manager at The Potteries Centre, explained:

“I’m delighted to be able to announce that Deichmann is the latest big-name brand to make The Potteries Centre its home. In light of the cost of living crisis, its offering of quality, affordable footwear will especially resonate with our visitors today. With the price of almost everything on the rise, we’re eager to make sure that visitors to the centre are still able to get the very best products for a reasonable price under our roof.

“Our team has been extremely busy over the last six months talking to prospective tenants, including a number of national retailers, with the aim of bringing even more popular high-street names to the city centre and supporting the local economy by providing exciting new jobs to local residents. So we’re thrilled that Deichmann, a long-established and reputable footwear brand, has chosen the centre as the destination for its latest UK store.

“We’re looking forward to seeing the Deichmann team put their best foot forward when its doors open later this year, and can’t wait to announce some more exciting new additions in the near future.”

Nicola Newman, senior asset manager at APAM, added:

“Deichmann represents an exciting new addition to The Potteries Centre, and really does mark the start of a promising few months as we look to welcome a number of household name brands in the near future.

“Since emerging from the pandemic, there has been a real appetite for retail and leisure activities across the country – but we understand shoppers want more today. They’re looking for experiences; a place with everything under one roof, where they can meet with family and friends, and it’s our ambition to continue to make the centre a hub for the community.

“By striving to bring in the very best that retail, leisure and dining has to offer, we’re confident that The Potteries Centre will remain a must-visit location in Stoke-on-Trent for years to come. Watch this space.”

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