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Primark Adaptive Range

Primark have launched a new adaptive range available via their Click & Collect service in store at Primark Hanley.

Discover clothing that is both liberating and stylish across our women’s and men’s adaptive clothing collection. Thoughtfully designed with practical details that work with, not against those with diverse needs, our women’s adaptive clothing aims to make fashion-forward clothing accessible to as many people as possible.

Each piece has been carefully crafted to provide ease of dressing and fashionability, making it perfect for those seeking functional, timeless pieces that never go out of style.

Shop the women’s range here.

Shop the men’s range here.

There is an increasing need for adaptive clothing with 1.8 billion people, or 17% of the population experiencing some form of disability. (EMPWRMNT) Customers increasingly value brands that show they care about diversity and inclusion (Global Macro Trend, WGSN 2023), but 80% of shoppers can’t name a clothing or footwear brand that shows a commitment to being inclusive. (Kantar 2024)

Current products don’t meet the needs of those with a disability. 67% of physically disabled consumers state that there are no clothes for their body shape while 40% of physically disabled shoppers can’t easily find clothes that fit. (Kantar 2024)