Santa’s arrival parade is back!

The Potteries Centre and Stoke-on-Trent City Centre BID are happy to announce that Santa’s arrival parade is set to return to the city centre on Saturday 22nd November!

The event will boast a festive parade, live music, entertainment and a variety of festive characters including Santa Claus himself.

Visitors can look forward to face painting, stilt walkers, live performances, streets lined with Potteries Artisan Market Christmas stalls filled with delights and gifts, and the opening of Santa’s Ice Palace grotto experience at The Potteries Centre!

The celebrations will begin with the Christmas Parade at 11am, starting from Hanley Market and finishing at Santa’s brand-new Ice Palace Grotto opposite Deichmann – marking the official opening of the Centre’s magical Christmas attraction.

As well as our parade, visitors can enjoy an exciting line-up of entertainment and community-led activities, including:

● Visits to Santa’s Ice Palace grotto – just £3 per child, with £1 of every visit going to Dougie Mac Hospice

● Artisan Market throughout the city centre

● Stalls around The Potteries Centre

● Live music and giveaways from 6 Towns Radio, broadcasting throughout the day

● The New Vic Theatre performing “Stoke the Fiery Dragon” shows at 12pm and 2pm next to Lush on Level 4

● Free face painting, balloon modelling and Christmas character appearances

● Roaming entertainers, including stilt walkers and festive performers

● Family funfair and festive photo opportunities

● Christmas Jumper Competition following the parade

● Festive Fizz Bar – with 50 free drink tokens to be handed out to lucky visitors during the parade!

● Stoke on Trent College activites

● Giveaways and Discounts by select stores

● Stalls on our malls

Fun throughout the whole day!

Stay up to date at stokeontrentcitycentre.co.uk and potteriescentre.co.uk.