Keep It Local, a community-centric initiative promoting local artisans and small businesses is excited to announce the grand opening of Staffordshire’s first Creative Department Store on 1st October 2024 in what was formally Next at The Potteries Centre in Hanley.
Situated in the heart of the shopping centre, this innovative retail space will offer a vibrant blend of creativity with two hundred makers and creators showcasing their wares, seasonal celebrations and charity events, plus exclusive artisan-led workshops.

The Creative Department Store, which will remain open until Christmas Eve, is more than just a retail space; is a hub of creativity where over 200 small businesses and local charities come together. Shoppers can explore a wide array of handmade clothing, home fragrance, jewellery, stationery, homeware, artwork, retro gaming, vintage clothing, and the uniquely local Stokie giftware along with artisans from further afield.

In addition to the retail experience, the store will feature themed events led by the triple-award winning Castle Events team including #MusicMonday with vinyl sales, #CharityTuesday highlighting local charities, #FoodieFridays showcasing local culinary talent, and #MeetTheMaker sessions where customers can interact with the artisans behind the products.

A variety of workshops, including musical theatre hosted by The Regent Theatre, circus skills, permanent jewellery sessions, and Christmas crafts such as wreath and candle making, will provide visitors with hands-on experiences to inspire the next generation of local creatives.